Case
Client
Microsoft Corporation
Problem
The technology leader needed to drive demand and growth for a security campaign. They needed to build a list and generate SQLs (sales qualified leads).
Strategy & Approach
We focused on an education first approach to drive demand. We targeted key IT decision makers such as Founders, Owners, CEO, CISO, CTO, CIO, IT Directors, IT Managers. Our activities were around driving traffic to a webinar event. During the event we would educate the audience on the importance of Cybersecurity and the latest Microsoft Security solutions. The goal was to generate demand, leads, SQLs, appointments and closings.
Tools & Methods Used
- Demand generation through organic and paid acquisition channels
- Live webinar event to educate the audience
- Cybersecurity industry leading speakers and subject matter experts to teach the audience
- Call to actions before, during and after the campaign
Achieved Results
“Huge Success with over 1.4k leads and 600+ attendees. One of the highest I’ve seen in the past 3 years. We’ve also had 30 deals in process!”
Ravi
Microsoft - Marketing Director
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